--- title: INSIGHTS - Product Development Blog | product design and development description: product design and development | See what has been happening recently at Ideaz—our latest projects, things we're excited about, and general thoughts. --- [![logo](https://blog.ideaz.tech/hubfs/Ideaz%20November2017%20Theme/Images/logo.svg)](https://ideaz.tech) [![logo](https://blog.ideaz.tech/hubfs/Ideaz%20November2017%20Theme/Images/logo-nav.svg)](https://ideaz.tech) - [Portfolio](https://ideaz.tech/portfolio/) - [Capabilities](https://ideaz.tech/capabilities/) - [Our Team](https://ideaz.tech/our-team/) - [Contact](https://ideaz.tech/contact/) - [Blog](https://blog.ideaz.tech) # INSIGHTS ## [The amazing new product \[we launched 20 years ago\]](https://blog.ideaz.tech/amazing-new-20-year-old-product) Posted by [Jim Sener](https://blog.ideaz.tech/author/jim-sener) on January 20, 2023 at 2:45 PM [![](https://blog.ideaz.tech/hubfs/DEFIBTECH_sentry_assembly_shell_RENDER_2020-03-24-219-jpg.jpeg)](https://blog.ideaz.tech/amazing-new-20-year-old-product) ## There's a secret to designing and engineering products that last decades. These days, the life of a product model is something best measured in dog years. With tech companies and auto makers conditioning us to expect new designs on a yearly cadence it's rare to see a one outlive a jar of peanut butter. For just a moment, see if you can remember a single electronic product that has been available and unchanged for 20 years. It’s not easy. [Read More](https://blog.ideaz.tech/amazing-new-20-year-old-product) Topics: [product design and development](https://blog.ideaz.tech/tag/product-design-and-development) [All posts](https://blog.ideaz.tech/all) ### Get the Latest Insights #### Let our experience maximize your product. This is our little soapbox where we share what we've learned in product development over the years, in a wide variety of industries. We'll give you insight into: - Building a reliable team - Establishing a winning process - Avoiding common disasters - Accelerating your time to market - Reducing costs - Winning with consumers, and - Replicating success ### Recent Posts - [Live](https://ideaz.tech/portfolio/live) - [Work](https://ideaz.tech/portfolio/work) - [Play](https://ideaz.tech/portfolio/play) ### Let's connect ![call-icon](https://blog.ideaz.tech/hubfs/Ideaz%20November2017%20Theme/Images/icon-call.svg)(860) 659-9944 [![email-icon](https://blog.ideaz.tech/hubfs/Ideaz%20November2017%20Theme/Images/icon-email.svg)hello@ideaz.tech](mailto:hel%6C%6F@ideaz%2Etech) [![share-icon](https://blog.ideaz.tech/hubfs/Ideaz%20November2017%20Theme/Images/icon-share.svg)Share with a friend](mailto:?subject=Ideaz%20-%20an%20innovation%20firm&body=I%20was%20checking%20out%20the%20Ideaz%20website%20and%20thought%20you%20would%20be%20interested%20in%20taking%20a%20closer%20look%20at%20their%20work.%0d%0dWebsite:%20http://www.ideaz.tech/) [![linked-icon](https://blog.ideaz.tech/hubfs/Ideaz%20November2017%20Theme/Images/icon-linkedin.svg)LinkedIn](https://www.linkedin.com/company/365913/) [![twitter-icon](https://blog.ideaz.tech/hubfs/Ideaz%20November2017%20Theme/Images/icon-twitter.svg)Twitter](https://twitter.com/IDEAZ_design)