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The amazing new product [we launched 20 years ago]

Posted by Jim Sener on January 20, 2023 at 2:45 PM

There's a secret to designing and engineering products that last decades.

These days, the life of a product model is something best measured in dog years. With tech companies and auto makers conditioning us to expect new designs on a yearly cadence it's rare to see a one outlive a jar of peanut butter. For just a moment, see if you can remember a single electronic product that has been available and unchanged for 20 years. It’s not easy.

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Topics: product design and development

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